Cheating at Cheating? Cluely’s $120M Bet on Proactive AI
AI Summary
This video discusses the popular narrative around Clo, a company recently funded by A16Z, which is often accused of being a ‘cheating’ tool. The speaker argues that Clo is not simply about cheating on tests or interviews but represents a new generation of proactive AI agents designed to integrate invisibly across apps and aid users in various tasks. Clo’s AI isn’t groundbreaking in intelligence yet (compared to GPT-4), but its user experience and aggressive marketing have positioned it well for widespread adoption, targeting younger generations like Gen Z and Gen Alpha. The video highlights the strategic use of the ‘cheating’ label as marketing to capture attention and create habitual use, preparing the ground for future, more advanced AI versions. Clo also partners with businesses, showing utility beyond just student use. Ultimately, the video frames Clo as a pioneering product in the proactive AI agent space, with potential to disrupt current AI chat models and normalize AI augmentation in everyday life.