How to Create Irresistible AI Hooks (and blow up your ROAS)
AI Summary
In this video, the creator shares insights on using AI-generated videos for effective advertising. Spending $15 million monthly on client ads, they reveal their workflow and focus on creating impactful hooks using AI tools, particularly the platform Pika.art. Emphasizing brevity, they recommend 2-4 second scenes that maintain credibility and resonate with the audience’s experiences. The video details a practical example using a weight management product, demonstrating how to create relatable scenarios, generate images, and animate them to showcase a product without traditional filming costs. This approach not only validates ideas before production but also enhances the efficiency of ad creation.