The Reality of AI in Real Estate with Ryan Serhant
AI Summary
In this insightful episode of CNBC Events, Ryan Serhant, the CEO of SERHANT, discusses the transformative impact of AI on the real estate industry. Serhant emphasizes the need for real estate professionals to leverage AI technology to gain market share and improve efficiency. He introduces ‘Simple,’ an AI service designed to automate mundane tasks for agents, allowing them more time to focus on building personal relationships with clients. Through practical examples of AI recipes, he illustrates how AI can streamline processes like lead generation and client management, ultimately transforming the role of agents in a competitive market. Serhant also addresses concerns about the potential pitfalls of AI in real estate, advocating for a balance between technology and human interaction to enhance customer experiences.