New Way Now FOX Sports transforms sports archives into a content powerhouse with Google Cloud AI
AI Summary
In this video, Dustin Myers, Executive Vice President of Production Operations and Technology at FOX Sports, discusses how FOX Sports transformed its extensive 30-year video archive into a dynamic storytelling powerhouse by partnering with Google Cloud. They developed the Intelligent Asset Service (IAS) to facilitate the automation of content tagging and searching, enabling staff to quickly locate specific highlights across 1.9 million videos. The integration of generative AI through Vertex AI Vision has significantly reduced content collection time from weeks to mere hours, enhancing FOX Sports’ ability to deliver engaging narratives that resonate with sports fans. Additionally, they introduced FOX Foresight, a tool that combines advanced data analytics with historical MLB statistics to provide valuable insights for baseball coverage. The innovations have revolutionized FOX Sports’ storytelling capabilities, positioning it to leverage AI for future content production.