New Way Now Hang Seng Bank invests in personalized customer service with Google Cloud
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Title: New Way Now: Hang Seng Bank invests in personalized customer service with Google Cloud
Author: Google Cloud
Published on: June 5, 2025
Views: 120
Likes: 13Summary:
In this video, Forrest Chai, the CIO of Hang Seng Bank, discusses the bank’s collaboration with Google Cloud to enhance customer service through AI and data analytics. The bank faced challenges in integrating customer data across various platforms. By migrating to Google Cloud’s BigQuery, they established a robust data foundation that enables personalized client experiences and insights into spending patterns. Utilizing Vertex AI, Hang Seng Bank has implemented a knowledge management platform to assist contact center staff with efficient information retrieval. This partnership has revolutionized their ability to craft tailored financial products and services, paving the way for innovative solutions like customized index compositions for specific client segments.Key Insights:
- Personalized products based on client spending patterns
- Efficient data organization using Vertex AI
- Innovative opportunity with customized index offerings
Explore further:- Hang Seng Indexes Partners with Google Cloud
- Learn more about Hang Seng Bank
Video Link: Watch Now
