New Way Now Wendy’s® serves up gen AI to reinvent drive-thru experiences with Google Cloud
AI Summary
In this video, Wendy Ericson, the technology SVP and chief data officer at Wendy’s, discusses how artificial intelligence is transforming the quick-service industry, particularly through a generative AI solution called Fresh AI. This system enhances food ordering accuracy and speeds up service at drive-thrus, improving the overall customer experience. Ericson explains how this technology not only aids in order processing but also allows crew members to focus on other tasks, viewing it as a helpful resource. Collaborating with Google and Accenture, Wendy’s has turned the drive-thru into a digital channel that provides real-time sales data, enabling the company to assess customer responses and make timely business decisions for greater effectiveness. Wendy’s is pioneering a new approach to fast food service.