New Way Now Bud Financial transforms raw transaction data into rich insights
AI Summary
Video Summary: Bud Financial Data Platforms
Introduction
- Speaker: George Roy, Head of Data at Bud Financial.
- Outline of Bud Financial as an AI-powered data platform tailored for banking and financial services.
Core Product Offerings
- Enrich: Transforms financial transactions into useful information.
- Engage: Enhances client engagement with customers.
- Assess: Aids in making better affordability decisions.
- Drive: A no-integration data platform enabling quick insights and actions; reduces time to impact from days/weeks to minutes.
- Use Case: Improved marketing personalization led to a 20% increase in customer engagement.
- Risk Management: Banks can analyze spending patterns to provide timely support to customers in financial distress.
Technology Stack
- Built on three core Google Cloud products:
- BigQuery: Provides secure, scalable storage for large transaction volumes.
- Looker: Offers modeling and visualization for interactive experiences with data dashboards.
- Vertex AI & Gemini: Powers AI capabilities, combining flexible reasoning with traditional machine learning methods for consistent outputs.
Conclusion
- Bud Financial collaborates with Google Cloud to deploy AI models efficiently, transforming the landscape of financial services.