How to Validate Your Startup Idea for 100M Brand)
AI Summary
In this episode, we discuss how to validate a startup idea without building it, featuring Justin Mayers, founder of Kettle and Fire. Justin shares his journey of starting Kettle and Fire, a successful bone broth business, by answering key questions on demand and market interest. He explores using platforms like Google Trends and inexpensive ad campaigns to validate interest before launching a product. The conversation also touches on leveraging AI tools for future business opportunities and stresses the importance of finding a product that resonates personally with entrepreneurs. Justin shares practical insights, including how to make product ideas concrete and validate them through small-scale sales before full-fledged launches.