Making $2,800/day with AI Design Agents (Runway + Midjourney)
AI Summary
This video features Brett from DesignJoy demonstrating how to create professional-quality AI-generated designs and videos using a combination of tools including ChatGPT, Midjourney, and Runway. The conversation reveals how non-designers can produce museum-quality content in minutes.
Key Tools & Workflow
Entry Level: Higgs Field
- Template-based tool for beginners
- Preset actions and effects eliminate need for complex prompting
- Great for creating product ads with proper text handling
- Quick generation of Instagram-ready content
Intermediate Level: ChatGPT + Midjourney Combo
Brett’s primary workflow:
- ChatGPT generates sophisticated prompts (eliminating the need to learn prompting as a skill)
- Midjourney excels at artistic styling and image generation
- Use Pinterest for style references and mood inspiration
- Create consistent branding through Midjourney’s mood board feature
Advanced Level: Adding Motion with Runway
- Upload Midjourney-generated images to Runway
- Use ChatGPT to create motion prompts
- Generate 10-second animations
- Upscale to 4K with one click
- Chain multiple clips for longer videos
Revolutionary Insights
Prompting is No Longer a Skill
- Simply tell ChatGPT: “I want to create an image of [idea]. Write me a Midjourney prompt for this”
- ChatGPT understands different tools and formats prompts accordingly
- Eliminates the gatekeeping around prompt engineering
The Power of Style References
- Image prompts define content (objects, people, environments)
- Style references control colors, shadows, highlights, and overall aesthetic
- Mixing styles creates surprising and unique results
Consistency Through Mood Boards
- Create collections of related images in Midjourney
- Generate a mood board code that can be referenced for unlimited consistent assets
- Perfect for cohesive brand materials
Biggest Opportunities
AI Creative Agency
The most lucrative opportunity identified is branding services:
- Current web design AI tools produce mediocre output
- Branding AI tools are exceptional and ready for professional use
- Ability to generate consistent, cohesive brand assets at lightning speed
- Market gap for agencies specializing in AI-generated brand materials
Workflow Example: 5-Minute Professional Video
- Find reference image on Pinterest
- Ask ChatGPT to create Midjourney prompt
- Generate base image in Midjourney with style references
- Upload to Runway with ChatGPT-generated motion prompt
- Generate 10-second video, upscale to 4K
- Add text overlays in simple tools like CapCut
Technical Tips
- Use square format for social media (eliminates black borders on X/Twitter)
- Tools aren’t perfect - expect some weird artifacts and be ready to re-prompt
- Chain videos by saving last frame and using as starting point for next clip
- Use Kling for looping videos with start/end frame matching
Business Model Implications
Brett emphasizes these tools make high-quality design accessible to everyone, not just trained designers. The real opportunity lies in understanding how to use multiple tools together effectively and creating systematic workflows for consistent output. This democratization of design creates new business opportunities for non-designers to offer professional-quality creative services.
The video demonstrates that with the right workflow, anyone can create content that would have required years of training and expensive equipment just months ago.