Is SEO Dead in 2025? seo google searchengine ai



AI Summary

The video discusses the relevance of SEO amidst the rise of AI-generated content. The speaker, an SEO expert and agency owner, expresses that despite concerns about SEO’s decline, their agency has not observed significant drops in client performance. They highlight a distinction between informational SEO, which may be adversely affected, and sectors like ecommerce, where SEO remains crucial for driving traffic to product pages. The speaker suggests focusing on directory sites that provide unique value beyond AI-generated answers, positioning them as a viable option in the current landscape.