Ignore some users to find product-market fit
AI Summary
In this video, the speaker discusses a critical approach to understanding customer feedback and its implications for product development. By asking customers how they would feel without a product, divided into three responses—very disappointed, somewhat disappointed, and not disappointed—the key metric for growth emerges. The finding reveals that companies with over 40% of their customers expressing ‘very disappointed’ tend to grow faster, while those below that threshold struggle.
To improve this metric, the speaker emphasizes the importance of focusing on the ‘somewhat disappointed’ customers, analyzing their feedback to identify the core benefits that resonate with them. By distinguishing between those who resonate with the main benefits of the product and those who do not, companies can streamline their product development to align with what truly matters to their most passionate users. This targeted approach helps avoid being sidetracked by feedback from customers whose preferences diverge from the core love of the product.