Why metrics alone don’t run Shopify
AI Summary
- Metrics are critical, but they should support decision-makers rather than replace them.
- Data warehouses and dashboards at Shopify are sophisticated but serve as a cockpit for pilots (decision makers).
- Shopify embraces unquantifiable aspects like taste, quality, and emotion, believing these lead to better results.
- Questions about brand representation and personal pride in work remain unquantifiable but are crucial for business success.
- Acceptance of unquantifiable metrics, such as fun and delight, is essential for a positive business environment.