Why you need a Big S strategy
AI Summary
- Elon Musk’s quote emphasizes the need for aspirations beyond just problem-solving.
- Companies of all sizes should incorporate aspirational elements into their strategies, referred to as “big strategy.”
- Start with the company’s mission and vision, considering long-term cultural, social, competitive, and technological trends.
- Conduct leadership interviews aimed at envisioning long-term futures.
- Explore potential user experiences and product evolution in 5 to 10 years.
- Consider how the world will improve in a decade and the most exciting scenarios for that future.