AI for business research, get deep insights about accounts and leads!
AI Summary
The video introduces a Playbook for analyzing customer sentiment and feedback using Lutra. It demonstrates how Lutra works by executing tasks based on user input, such as analyzing a local business named “Alexander’s Pizzeria.” Lutra conducts multiple web searches to gather customer feedback, summarizing relevant information from various sources like Yelp. The results include insights into customers’ sentiments, key themes, and areas for improvement. The video suggests that users can scale up operations by creating custom Playbooks for different research questions, even processing data from spreadsheets or CRMs. Tutorials are available for further guidance on utilizing Lutra’s capabilities.