Integrating Generative AI Into Business Strategy Dr. George Westerman



AI Summary

In the video titled “Integrating Generative AI Into Business Strategy” presented by Dr. George Westerman at the 2025 MIT Bangkok Symposium, viewers explore the intersection of emerging AI technologies and business strategy. Dr. Westerman discusses how generative AI innovations are rapidly evolving, yet organizations often lag in their adaptation. The session covers recent research on the benefits and limitations of generative AI in various business tasks and emphasizes the importance of developing organizational capabilities to effectively leverage AI. Attendees will learn how to select appropriate AI approaches to solve specific problems, along with key questions to ask for better decision-making in the fast-paced technological landscape.