OpenAI UPGRADED ChatGPT Search With NEW Shopping Features (MASSIVE UPDATE)
AI Summary
Summary of New ChatGPT Shopping Feature
Introduction
- ChatGPT has added a shopping feature that allows users to search and buy products directly.
- This feature is a significant opportunity for businesses and individuals to profit from online shopping interactions.
Using the Feature
- Activate search by toggling the option in ChatGPT.
- Example query: “Find me the best blender under $50.”
- ChatGPT provides various options with insights on performance, durability, and value.
- Users can click on specific products to ask further questions about them (e.g., “What do the reviews say?”).
- Users will eventually have the option to buy directly from ChatGPT.
- The feature is being rolled out for all user plans (free, plus, pro).
Shopping Insights
- ChatGPT analyzes user queries to show the most relevant products based on metadata, price, and user reviews.
- Currently, there are no paid placements, but this is expected in the future, creating new monetization opportunities.
- To ensure products are visible in search results, sellers need to optimize product metadata and participate in third-party product feeds (e.g., Amazon, Shopify).
Business Opportunities
- Understanding the new feature can help businesses position themselves effectively and consult brands that are not visible in search results.
- Brands not ranking need to improve their metadata, product images, and pricing.
- Learning to exploit upcoming ads and search placements could represent substantial profit opportunities in 2025.
Conclusion
- This new shopping feature in ChatGPT forecasts a shift from traditional SEO to LLM optimization, focusing on ranking products in AI-powered searches.
- Engaging with brands for optimization could establish new consulting services and revenue streams.
Next Steps
- Businesses are encouraged to optimize their online presence to maximize visibility within ChatGPT’s search functionalities.