Artin Avanes, Snowflake & Gerry Bavaro, dentsu | Snowflake Summit 2025
AI Summary
In this segment from theCUBE’s live coverage of the Snowflake Summit 2025, hosts Rebecca Knight and Dave Vellante interview Artin Avanes, Head of Core Data Platform at Snowflake, and Gerry Bavaro, Chief Strategy Officer at Merkury Dentsu. They discuss the challenges that Merkury faced before adopting Snowflake’s platform, including complex data management across multiple cloud providers and difficulties with client data sharing due to regulatory concerns. Snowflake’s platform has streamlined their operations by providing a single, adaptable infrastructure that enhances data management and integrates AI capabilities for quicker insights. They highlight the importance of security and governance in AI applications and the future of marketing driven by data quality and context. Artin and Gerry also talk about the need for a composable data platform that adapts to client needs and drives clear business outcomes. They emphasize the transformative potential of AI, predicting that organizations will not only query data but also utilize predictive insights to drive business strategies.