Dan Morris, Databricks | Databricks Data+AI Summit 2025
AI Summary
In this insightful segment from the Databricks Data+AI Summit 2025, Dan Morris, Global Head of Marketing Solutions GTM at Databricks, discusses leveraging data intelligence for marketing success. Key highlights include integrative strategies for personalization, the role of AI-driven insights in enhancing marketing strategies and consumer engagement, navigating data sources and challenges in AI applications, and the importance of embracing AI and innovation for future-proof marketing. This is a must-watch for marketing professionals looking to harness the power of data and AI in their strategies.