Dirk Hoerig, commercetools | Elevate 2025
AI Summary
The video features a discussion from the ELEVATE Global Commerce Summit with hosts Patricia Wu and Scott Hebner. They interview Dirk Hoerig, founder and chief innovation officer of Commercetools, focusing on the future of commerce technology. Key topics include the rise of digital payments, the significance of loyalty programs, and the concept of ‘agentic shopping’—where AI assistants autonomously assist users in their shopping endeavors. Hoerig emphasizes the transition from cash to digital payments and the need for brands to adapt to customer preferences as AI becomes increasingly involved in commerce. The discussion also highlights the introduction of the Model Context Protocol (MCP), which aims to standardize interactions between AI agents and commerce systems, thereby facilitating a more integrated shopping experience.