Kevin Longo, Fanatics & Erin Foxworthy, Snowflake | Snowflake Summit 2025
AI Summary
In this episode of theCUBE’s live coverage at Snowflake Summit 2025, hosts Rebecca Knight and Dave Vellante interview Erin Fox, global industry lead at Snowflake, and Kevin Longo, VP of Sales at Fanatics. They discuss Fanatics’ extensive data ecosystem, which encompasses over 900 e-commerce sites and various sports-related events. They emphasize the importance of understanding consumer passions and behaviors in marketing and advertising, particularly how AI is transforming access to consumer data. The conversation highlights the significance of building trust and relevance through data strategies while using Snowflake’s platform to enhance fan experiences and improve marketing outcomes. They touch on emerging trends in sports fandom, including the rise of women’s sports and the importance of personalizing marketing strategies based on deep consumer insights.