Ronald den Elzen, Heineken | IBM think 2025
AI Summary
In this video, Ronald, the Chief Data Officer of Heineken, discusses the company’s approach to digital transformation and data management at the IBM 2025 event in Boston. He highlights the global presence of Heineken with brands in over 190 countries, emphasizing the challenges and opportunities presented by having diverse, local data systems. Ronald explains the importance of harmonizing data across the company to leverage AI and improve overall business efficiency. He shares insights on building a flexible digital backbone that allows for innovation while managing security and connectedness. The conversation also touches on the significance of consumer understanding, marketing optimization, and the future of work in light of AI advancements, positing that every job will change as a result of these technological shifts. Ronald calls for a focus on learning and experimentation to prepare for the future, hinting at potential changes in society and the labor market within the next decade.