Scott Johnston & Rohan Cherian, commercetools | Elevate 2025
AI Summary
The video features a discussion at the Elevate Global Commerce Summit held at the Miami Beach Convention Center. Host Patricia Wu and co-host Scott Hebner interview Rohan Cherian and Scott Johnston from Pet Valu, who share insights on transforming their business model from traditional retail to a digital-first approach. The focus is on creating a seamless online and in-store experience for pet lovers, leveraging composable commerce to ensure flexibility and scalability. They emphasize the importance of personalized customer interactions, effective team collaboration across departments, and anticipating customer needs. The speakers also discuss their journey in enhancing customer profiles and contextually relevant promotions, all while maintaining inventory accuracy and operational efficiency.