Uman Chan, The Vitamin Shoppe | Elevate 2025
AI Summary
In this engaging conversation, Uman Chan, Senior Director of Technology at the Vitamin Shoppe, discusses the integration of nutrition, technology, and commerce at the commercetools Elevate 2025 event. He talks about the importance of building a composable foundation that empowers teams and enhances customer experiences. Chan highlights the shift from traditional e-commerce platforms to a composable commerce strategy, enabling greater flexibility and innovation. The discussion covers the benefits of AI in personalizing customer interactions and the successful transition from a legacy system without disrupting the customer experience. Chan also shares valuable insights for other retailers considering similar transformations.