How to regain control of your shopping addiction | Nadia Morozova | TEDxRoma
AI Summary
In this insightful talk, the speaker explores the notion of shopping as either a necessary chore or a valuable use of time. He highlights how e-commerce was initially embraced as a time-saving solution, yet people spend approximately 10 days a year on shopping activities. The discussion delves into the psychology of purchasing decisions, differentiating between planned, unplanned, and impulse purchases and how emotions influence our shopping behavior. The speaker references his PhD research, revealing that impulse buys can trigger emotional responses and often arise within seconds of encountering a product. He emphasizes the role of community and social media in shaping consumer habits, stating that over 70% of buyers admit to being inspired to shop by online platforms. Ultimately, he encourages listeners to reflect on how they spend time shopping, underscoring that what constitutes ‘time well spent’ is subjective and varies from person to person. The talk concludes with practical suggestions for evaluating shopping experiences, such as tracking time spent and considering alternative activities that might be more fulfilling.