Trust is not given, it’s built | Guilherme Athia | TEDxLeidenUniversity
AI Summary
In this video, Guillia shares his journey of understanding trust as a fundamental aspect of human relationships. He reflects on his childhood experiences, emphasizing that trust is not inherently given, but built through consistent interactions. He discusses the significance of trust across various settings—from personal relationships to corporate environments—and introduces practical strategies for building trust. He presents an acronym ‘MEMO’ (Map, Execute, Measure, Optimize) as a framework for establishing trust pillars for individuals, groups, and companies. Guillia encourages viewers to cultivate open conversations and highlights trust as a survival skill in today’s opinion-driven age.