10 Years of Digital Marketing Knowledge in 95 Minutes
AI Summary
In this live Q&A session, Wes answers a variety of questions related to online business, marketing, and video content creation. Key topics include:
- Engaging with the audience: Wes discusses how to prepare for live sessions, including vocal warm-ups and scripting for clarity.
- Website and app promotion: He shares insights on crafting effective websites for apps and how to lead with benefits rather than just features.
- AI in website creation: Wes talks about the role of AI in modern website design, emphasizing that while AI can assist, the human element remains crucial for effective strategy and design.
- Video content strategy: He explains how to leverage YouTube for business promotion by focusing on search-based content and FAQs.
- Building authority: Wes suggests creating content that positions you as an authority in your field, particularly through YouTube.
- Lead magnets: The importance of offering valuable resources to attract clients, including custom GPTs tailored to specific audiences.
- Local SEO: He emphasizes the need for specific and localized content strategies in SEO to enhance visibility.
Overall, the session is filled with actionable insights for anyone looking to grow their online presence through marketing, video content, and effective customer engagement strategies.