Give me 12 mins, and I’ll improve your marketing by 125%
AI Summary
In this video, the speaker reveals a critical messaging mistake that prevents many businesses from achieving maximum success in their marketing strategies. After examining numerous entrepreneurs, it is clear that a vast majority fail to resonate with potential clients due to language that does not reflect their actual concerns or phrases. The speaker shares an AI-based solution that can uncover the specific words and phrases customers use to express their struggles, which can then be integrated into marketing materials.
Key components include:
- The common mistake of using industry jargon instead of simple, relatable language that connects with clients’ real thoughts and feelings.
- A case study of Salomi Shellac, who improved her marketing and sales by aligning her messaging with her clients’ actual words.
- Instructions on using the AI tool Perplexity DoAI to analyze customer language and find common patterns around pain points and desired outcomes without the need for traditional market research.
- Strategies for incorporating these phrases into your website copy, social media posts, and email marketing to better engage audiences and boost conversion rates.
The video emphasizes the importance of consistently using client language across all marketing efforts for greater impact.