Horrible YouTube Advice that’s KILLING Small Channels
AI Summary
YouTube Advice for Business Owners
- Ad Revenue Misconception
- Many creators focus on ad revenue, which is often minimal.
- Emphasize client generation through content instead of ad revenue.
- Countries with low CPM include Greece and Turkey; avoid creating channels from there.
- Channel Trailer
- A good channel trailer can introduce the channel’s content but should appeal to viewers’ interests, not just business promotion.
- Key Metrics
- Focus on Click-Through Rate (CTR) and Average Viewer Duration.
- High CTR initially may drop as the video reaches a broader audience.
- The title and thumbnail drive viewers to click; optimize these before video creation.
- YouTube Shorts
- Shorts can enhance visibility but often lead to shallow engagement.
- Consider long-form content for deeper viewer engagement.
- Personal Branding
- Audiences prefer following individual creators over business accounts.
- Share personal stories and insights about your expertise, not just behind-the-scenes business views.
- Avoid Generic Promotions
- Resist promoting videos on social media platforms where viewers might not be in a video-watching mindset.
- Content Creation Recommendations
- Batch produce videos for consistency and efficiency.
- Use helpful, results-oriented content that incorporates client success stories without overt selling.
- Advertising Strategy Insights
- Focus on custom audiences for YouTube ads for better results.
- Use SEO strategies: include search-friendly terms in descriptions and avoid repeating titles unnecessarily.
- Posting Schedule
- Recommendations vary from one long video per week to aggressive schedules with shorts.
- Prioritize evergreen content over daily uploads that could overshadow older videos.
- Final Thoughts
- Utilize frequently asked questions for content ideas to demonstrate authority and help potential clients.
- Treat YouTube as a long-term strategy for lead generation instead of focusing on instantaneous growth.