The new digital product that’s so good, clients throw money at you
AI Summary
Summary of Video: Groundbreaking Digital Products for Service-Based Businesses
- Introduction to New Digital Products
- Shift from traditional digital products (PDFs, eBooks) to more personalized offerings.
- Service business owners can create products that meet specific client needs without extensive development time.
- Why Traditional Products Fail
- Example: A lawyer sells DIY contract templates but struggles with low sales.
- Clients prefer personalized help over generic templates.
- Custom GPTs
- Definition: Customized versions of ChatGPT that reflect your expertise.
- Opportunity to create products that provide personalized experiences at scale.
- Benefits: Available 24/7, simulates a one-on-one consultation.
- Creating Custom GPTs
- Requires a ChatGPT Plus subscription (approx. $20/month).
- Steps:
a. Upload raw information (blog posts, FAQs, etc.).
b. Define personality traits and behavior of the GPT.
c. Share access via a link.- Valuable Use Cases for Businesses
- Avoid generic content; focus on specific client problems.
- Example: Financial planners can create a budgeting GPT to help clients analyze spending habits.
- Business Implementation
- Free Lead Magnet: Attract clients to build an email list (e.g., wedding planning platform Zola created a GPT for task division in wedding planning).
- Benefits include free marketing exposure and added value.
- Paid Products: Create low-priced offers as an entry point for clients (e.g., marketing expert Rick Mully offers access to his know-how through a paid GPT).
- Price range: 50.
- Building a Customer Pipeline
- Low-priced offers can lead to higher-value sales.
- Importance of knowing what clients truly need to formulate GPT offerings.
- Conclusion
- Custom GPTs represent a significant opportunity in 2025 for service-based businesses to stand out and deliver value effectively.