Website Expert Answers Website Questions From The Internet
AI Summary
Video Summary: Common Website Questions Answered
1. WordPress vs. Wix
- Recommendation: Use WordPress.
- Reason: Greater flexibility and extensive plugins; Wix limits functionality and ownership.
2. Cost of Small Business Websites
- Range: 10,000+, depending on design and strategy included.
- Advice: Invest in design that includes sales strategy; it’s an investment in ROI.
3. Displaying Prices
- Recommendation: Yes, include prices on the website.
- Reason: Transparency builds trust; helps potential clients decide.
4. Multi-page vs. Landing Page
- Advice: Use multi-page sites for diverse information, but streamline homepage.
- Function: Homepage should act as a conversion engine, guiding visitors.
5. Writing an “About Us” Page
- Focus: Personal story behind the business; highlight unique qualifications.
6. DIY Website vs. Hiring a Professional
- Advice: Hire a pro if possible; DIY can lead to amateurish sites without strategy.
7. Using AI for Website Building
- Recommendation: Avoid AI builders for entire sites; results are not viable yet.
8. Making Website Copy Stand Out
- Focus: Position customer as the hero; use outcome-focused language and testimonials.
9. Do You Need a Website?
- Advice: Yes, a website is essential for business credibility and control over messaging.
10. Contact Form vs. Email Link
- Recommendation: Use contact forms to prevent spam and gather lead information.
11. Stock Photos vs. Real Photos
- Advice: Use real photos for authenticity; stock is fine if it fits the narrative.
12. AI for Writing Content
- Recommendation: Use AI for drafting and enhancing web copy; it’s a helpful tool.
13. Appointment Scheduling
- Recommendation: Use tools like Calendly to streamline appointment bookings.
14. Premade Templates vs. Custom Designs
- Advice: Premade templates are acceptable if they serve the content well.
15. Must-Haves for a Business Website
- Note: Comprehensive guidance available in the speaker’s Master Class.