How to Do Keyword Research in 2025? (3 AI Methods That Actually Work)
AI Summary
This video explains why traditional keyword research is obsolete for AI-driven search engines in 2025 and presents three new techniques to succeed in AI search optimization. The first technique is “prompt research,” where instead of targeting basic keywords, you start with AI conversation prompts to discover what people are actually asking. The second is “answer engine hijacking,” focusing on directly answering people’s questions in the first two sentences to be featured by AI answer engines. The third technique is “entity clustering,” which involves building content around clusters of related topics rather than isolated keywords, reflecting how AI understands interconnected facts. The video concludes with an action plan to stop using traditional keyword tools, start engaging with AI to find questions, create answer-first content, and optimize for AI engines instead of search engines. This approach promises dominance in AI search before competitors adapt.