CREW AI- Agents instead of Humans - Real Business Use Case
AI Summary
Summary of Using CREI AI as Focus Group
Context: Discussion of utilizing autogen and CREI AI alongside Open Interpreter for generating insights and automations, particularly in media buying solutions.
Focus Group Concept: Leveraging AI as a focus group to gain feedback on automated video ad generation tools, gathering insights without traditional prospect interactions.
Benefits of Focus Groups:
- Customer Insights: Helps identify customer needs, preferences, and pain points, enhancing product alignment with market demands.
- Unique Selling Proposition (USP): Assists in developing unique selling propositions through direct feedback.
- Risk Mitigation: Early feedback helps avoid product failures by addressing issues before launch.
- Market Positioning: Guidance on how to position products effectively in the market based on focus group feedback.
- Product Development Improvement: Continuous feedback encourages iterative product enhancements.
- Effective Marketing: Insights can be used to shape marketing messages and improve conversion rates.
- Problem Identification: Early identification of potential issues to address beforehand.
Use of CREI AI:
- Instead of traditional methods like LinkedIn outreach, the creator plans to use CREI AI to generate focus group-like insights.
- Created a structured discussion that includes defining roles (Creative Director, CMO, Video Editor) to elicit specific feedback on video ad content.
- Discussed the importance of asking the right questions to avoid biased responses, referencing ‘The Mom Test’ by Rob Fitzpatrick.
Example Questions: Examples of effective questions to ask during focus group discussions to uncover genuine feedback about video editing challenges and preferences.
Feedback Mechanism: The AI-generated responses provided detailed insights into the current problems organizations face in video production, existing solutions used, and key factors for choosing video editing tools.
Iterative Approach: Emphasized the value of running multiple AI iterations to gather diverse feedback and perspectives, enhancing the understanding of customer requirements when evaluating video solutions.
Future Directions: Plans to continue exploring CREI AI and autogen for better marketing solutions and in-depth focus group data synthesis.