The SEO Strategy I Use To Market My App As A Solo Developer
AI Summary
In this video titled “The SEO Strategy I Use To Market My App As A Solo Developer,” Your Average Tech Bro discusses his approach to Search Engine Optimization (SEO) as a developer. He explains that he has been focusing more on SEO to capture organic traffic to his app’s website. The video highlights the advantages of organic traffic through SEO compared to the fleeting nature of social media marketing, where video content quickly loses relevance.
He delves into the concept of programmatic SEO, which involves generating thousands of web pages with templated data to rank on Google. He uses the example of AllTrails, a website that has a large database of trails, to illustrate how programmatic SEO can create numerous pages that provide valuable content to users.
In terms of his own projects, he shares his experience with the Perfect Interview website, which includes tools for resume building and interview preparation. He leverages programmatic SEO to generate content based on job postings, enhancing the site’s traffic and user engagement. Despite not being an SEO expert, he reports steady growth in website visitors and emphasizes the importance of creating high-intent content to attract users who are likely to convert.