Meta

Meta Platforms owns Facebook, Instagram, WhatsApp, Messenger and Meta AI, and makes Quest hardware. Mark Zuckerberg is CEO. Website: https://about.meta.com/

Apps and assets

  • Facebook, WhatsApp, Instagram (no vault notes yet)
  • AI models: the Muse family (current) and earlier Llama (see below).

AI strategy 2025-2026

  • 2025-06: reported investment in Scale AI (size not verified); per Wikipedia, its founder Alexandr Wang leads Meta Superintelligence Labs (MSL). Reaction from Yann LeCun is omitted (not verified).
  • Llama 4 (2025); CNBC (2025-12-09) reported on a strategy shift towards closed models under the codename “Avocado” (headline only; reception claim removed as opinion).
  • 2026-04-08: Muse Spark, described in Meta’s announcement (about.fb.com) as MSL’s first model, launched as a “ground-up” overhaul of its AI; availability details not verified here. Follow-up releases are covered in Muse Spark 1.3, Muse personal agent app and Muse family; their dates are not verified here.
  • Workforce, acquisitions, financials: Wikipedia (secondary, unverified) reports AI-role and other job cuts in 2025-2026, acquisitions of Manus AI and Limitless in late 2025, and FY2025 revenue about 60.5B; figures not verified here.

Open items

  • Scale AI stake size, layoffs and acquisition prices are from Wikipedia/press only.
  • Capex guidance and legal settlements in 2026 were not researched.
  • Alias conflict: facebook.md also uses the alias meta; the owner should consolidate. The old alias facebook and META were dropped from this note.

Sources (fetched 2026-10-05)