Dan Koe

Activities

historical

• Began career as a web designer and freelancer, building skills in SEO, marketing, copywriting, and product launches.
• Launched into the creator economy via content and product experiments; early attempts at product launches included expensive funnels and assets that initially failed.
• Built audience and reputation through consistent writing and publishing.

present

• Runs a writing-first business centered on his website (thedankoe.com) and newsletter “The Koe Letter”.
• Creator and founder of Modern Mastery HQ (an education/membership platform focused on one-person businesses) and the app/product Kortex.
• Author of The Art of Focus (available in multiple formats).
• Offers consulting, masterminds, and occasional ghostwriting via his platform(s).

Connections to other people and companies

• Associated with collaborators and teammates on projects such as Kortex (Justin Scott and Joey Justice mentioned as collaborators in some sources).
• Active within the broader creator-economy community and network of creators, writers, and independent operators.

Expectations for the future

• Emphasizes the need to adapt to AI and positions creators to become “AI orchestrators” — integrating AI into workflows while preserving human creativity and taste.
• Building Kortex into a central platform for creators that could replace multiple creator tools and act as an educational hub.

Interests

• Writing, human performance, personal development, business strategy, and building tools for creators.
• Focus on self-education, sovereignty, and the philosophical side of entrepreneurship.

Sources

• Public interviews, Modern Mastery HQ pages, and Dan Koe’s public website and newsletter (thedankoe.com) as of 2025.