Academic: Professor of Marketing at NYU Stern School of Business, teaching brand strategy, digital marketing and technology business models.
Founder of L2 (digital intelligence firm focused on brand performance), which was acquired by Gartner in 2017.
Author of several widely-read books including “The Four” (on Amazon, Apple, Facebook, and Google), “The Algebra of Happiness”, and “Post Corona: From Crisis to Opportunity”.
Early career included roles in strategy and operating companies; built a public profile through research, commentary and media.
present
Founder of Section4, an online business education platform offering short, cohort-based courses taught by practitioners and academics.
Host of “The Prof G Show” (solo show) and co-host (historically) of the influential tech and business podcast “Pivot” (with Kara Swisher) — both high-impact channels for commentary on business, tech and society.
Public speaker, commentator and newsletter author; produces frequent essays, video segments and short-form content on trends in big tech, brands, geopolitics and the economy.
Active investor and operator in consumer brands and technology businesses through direct investments and advisory work.
Connections to other people and companies
Academic: NYU Stern; connects to students, faculty and academia-driven networks.
Companies: L2 (founder), Section4 (founder), multiple direct investments and board/advisory roles across consumer brands and technology startups. L2 was acquired by Gartner (2017).
Media & podcast collaborators: Kara Swisher (co-host on Pivot), guests across tech/finance/policy. Broad network among journalists, VCs, founders and C-suite executives.
Expectations for the future
Continued focus on bridging academia and practice: expanding Section4 and similar cohort-based executive education offerings.
Ongoing commentary and thought leadership around the power and regulation of big tech, brand strategy, and the societal impacts of technological change.
Continued investment and advisory activity in consumer brands, DTC and brand-tech businesses, leveraging his brand valuation and digital intelligence background.
Maintain and grow media footprint (podcasts, newsletter, public speaking) as a platform for influence and deal/partner sourcing.
Interests
Brand strategy, digital media and platform economics.
The intersection of technology, business and public policy (antitrust, regulation of big tech).
Education models for executives and founders (cohort learning, short-form courses).
Public-facing commentary: books, podcasts, and media that translate academic insight into actionable strategy.