Every
Every is a product company building AI-first applications. The company is known for Cora, an AI-powered email assistant, and for pioneering Compound Engineering methodology for sustainable development velocity.
Company Overview
- Founded: 2020
- Focus: AI-first productivity and communication tools
- Philosophy: Building software aligned with authentic user needs
- Development approach: Compound Engineering methodology
Key Product: Cora
Cora is Every’s flagship product—an AI-powered email assistant for Gmail that:
- Intelligently screens and prioritizes emails
- Drafts personalized responses matching user voice
- Delivers twice-daily email briefs
- Auto-archives ~80% of routine emails
- Priced at ~150,000 chief of staff” replacement)
Cora Functionality
- Screening: Identifies urgent emails requiring immediate attention
- Voice replication: Drafts responses matching user communication style
- Customization: Custom instructions for handling specific email types
- Document processing: Analyzes email attachments and context
- Safety: Never auto-sends; all drafts go to draft folder for approval
Development Methodology: Compound Engineering
Every team, led by Kieran Klaassen, developed and practices Compound Engineering, which inverts traditional technical debt dynamics:
Traditional approach: Each feature adds complexity
Compound approach: Each task teaches the system and accelerates future work
Core practices at Every:
- Codify workflows so AI can replicate and improve them
- Use Claude Code for autonomous agent orchestration
- Deploy multiple agents in parallel (frontend, backend, testing, docs)
- Treat every completed task as an investment
- Natural-language pattern capture instead of brittle automation
Team & Leadership
- Kieran Klaassen: General Manager and Co-founder (Cora)
- Film composer-turned-engineer who applies creative philosophy to product design
- Small team achieving large-scale output through AI-augmented development
Philosophy
Every emphasizes building products that:
- Solve authentic user needs
- Reflect genuine passion from creators
- Achieve optimal engagement through alignment with user values
- Use AI to enhance human capability rather than replace it
Technical Innovation
Every is known for:
- Pioneering practical Agent Orchestration patterns
- Using Claude 3.5+ for autonomous development tasks
- Creating specialized mental models for AI agent deployment
- Small-team scalability through compound learning systems
Market Position
Cora positions itself as an alternative to:
- Superhuman (advanced email client)
- SaneBox (email management)
- Boomerang (email scheduling)
Differentiation through personalized AI voice replication and user control.
Future Direction
- Expanding Cora beyond Gmail to Outlook and other email providers
- Building additional AI-first products
- Continuing to refine and share compound engineering practices
- Demonstrating sustainable velocity at small scale
Related Concepts
Last updated: January 2025
Confidence: High (public product information)
Practical relevance: Exemplar of AI-first product development and small-team scalability