ChatGPT Instant Checkout (Agentic Commerce Protocol)
by openai
In-chat purchasing powered by the Agentic Commerce Protocol (ACP) for secure, agentic transactions
See OpenAI blog and ACP documentation
Summary
ChatGPT Instant Checkout (launched Sept 29, 2025) lets users discover and buy products directly inside ChatGPT. It uses the Agentic Commerce Protocol (ACP), developed with Stripe, to connect AI recommendations to merchant checkout flows while keeping merchants as the merchant-of-record.
Features
- In-chat product discovery, recommendations, and single-item purchase flow
- Agentic Commerce Protocol (ACP) for secure, standardized transaction handling
- Merchant integrations: initial support for Etsy sellers and expanding Shopify merchant participation
- Merchant-of-record model: merchants handle fulfillment and customer records
Superpowers
Eliminates tab-hopping during shopping — users get curated recommendations and can complete purchases in one conversational flow.
Known limitations & notes
- Initial rollout: US only, single-item purchases; merchant onboarding ongoing
- Merchant visibility depends on AI curation; no paid placements at launch
Sources / notes:
- OpenAI product notes and reporting from the launch period.