Upload-Post

What it is

Upload-Post (upload-post.com) is a unified social media posting API: one call uploads video, photos or text to many networks, with scheduling, analytics, comments/DMs access, a white-label option, an FFmpeg video-processing API and an open-source MCP server. Peers: Zernio, Blotato, Ayrshare, Postiz; wider field in social-media-management-tools.

Maker and history

• Data controller per its privacy policy: TONVI TECH SL, Malaga, Spain.
• Vendor statements (llms.txt): founded January 2025; “30,000+ active users” (llms.txt) while the homepage says “90,000+ creators” - the vendor’s own figures disagree and are not independently verified. Customer testimonials name the co-founders as Victor and Juan Carlos (surnames not stated).

Platforms supported

Vendor lists 22: TikTok, Instagram, YouTube, Facebook, LinkedIn, X/Twitter, Threads, Pinterest, Reddit, Bluesky, Google Business, Discord, Telegram, Slack, Mastodon, Nostr, Lemmy, Dev.to, Hashnode, WordPress, Whop, Listmonk. Discord and Slack work via channel/incoming webhook URLs.

API surface

• REST: POST https://api.upload-post.com/api/upload (multipart, Authorization: Apikey ..., platform[] array, user = profile name); text posts via /api/upload_text.
• SDKs: Python and JavaScript/Node.js. Integrations: n8n, Make, Zapier, Airtable, viaSocket (see n8n, make-dot-com, zapier).
• MCP: open-source (MIT) server, hosted at https://mcp.upload-post.com/mcp (API key or OAuth) or local npx @upload-post/mcp (stdio); 40 tools covering publishing, scheduling, analytics, comments and DMs (vendor statement). See model-context-protocol.

Features

Multi-platform posting with automatic adaptation (aspect ratio, size, caption length), scheduling, analytics, comments and DMs, FFmpeg video API, TikTok draft mode (MEDIA_UPLOAD) recommended by the vendor over direct post, white-label API for SaaS/agencies (from the Professional tier up).

Platform approvals

The vendor states you never create a TikTok, Meta or LinkedIn developer app and never wait for an app review: accounts connect with a “Connect” button, and the vendor refreshes tokens (so the vendor’s apps are used). Developer-style platforms connect by pasting their own key. Platform-approval status of each vendor app was not independently checked. Security certifications: not found.

Pricing model

Per “profile” (one account per platform per profile), with unlimited uploads on paid plans. Tiers: Free (limited uploads per month, no TikTok), Basic, Professional, Advanced, Business (unlimited user profiles via API); extra-profile add-ons; annual billing discount; FFmpeg minutes metered per plan. Amounts: https://www.upload-post.com/#pricing.

Limits

Free plan upload cap and TikTok exclusion (llms-full.txt); per-platform rules in each /platforms/ page.

Fit and limits (opinion)

Appealing for creator-tooling and automation (n8n/Make) with video-heavy workloads and low entry cost. Small company; its numbers (users, ratings) are self-reported and inconsistent across pages. Its comparison pages target Ayrshare, Blotato, Postiz and Publer, so treat them as marketing.

Self-learning

• Site and docs entry: https://www.upload-post.com/ (API docs link in header)
• Full machine-readable reference: https://www.upload-post.com/llms-full.txt
• MCP page: https://www.upload-post.com/mcp

Sources (fetched 2026-10-09)

• https://www.upload-post.com/ , /llms.txt , /llms-full.txt , /privacy , /terms

Open items

• Founders’ full names, funding, real user count: not verified.
• Whether vendor-held app approvals are audited for TikTok/Meta: not verified.
• Rate limits: not found.