Sprout Social
About
Sprout Social is a subscription SaaS platform for social media management: publishing and scheduling, a unified inbox, analytics, social listening and employee advocacy. It was founded in April 2010 by Justyn Howard, Aaron Rankin, Gil Lara and Peter Griffin Soung, is headquartered in Chicago, and has been listed on Nasdaq since 2019 (ticker SPT). Ryan Barretto is CEO and Justyn Howard chair (Wikipedia, secondary).
Products (per sproutsocial.com/features)
- Monitor and Engage: Smart Inbox, brand keyword monitoring, review management.
- Plan and Publish: content calendar, scheduling, multi-profile publishing.
- Report and Analyze: performance analytics across networks.
- Listen and Inform: social listening, sold as an add-on.
- Share and Amplify: employee advocacy (Bambu, launched 2015 per Wikipedia).
- Plan tiers: Standard, Professional, Advanced, Enterprise, plus add-ons. No prices recorded here; see the vendor pricing page.
- Chatbot workflows (Bot Builder for X DMs and Facebook Messenger) are listed under the Advanced plan.
- Networks: Facebook, X, Instagram, LinkedIn, TikTok, Pinterest, Threads. Integrations include Salesforce and Zendesk (Wikipedia mentions an expanded Salesforce integration for social customer care and a Canva partnership in 2025-2026; see Salesforce).
Financials
- 2025 revenue USD 458M, net loss USD 43.3M, about 1,060 employees at December 2024 (Wikipedia).
Competitors
Other social-management vendors include Hootsuite, Khoros, Falcon.io, Later and Buffer (list not sourced; no vault notes found).
Sources
- https://en.wikipedia.org/wiki/Sprout_Social (secondary, accessed 2026-10-05)
- https://sproutsocial.com/features/ (accessed 2026-10-05)
Open items
- AI-assist features (reply suggestions, listening AI, sentiment) were described in the earlier draft without a source; not confirmed on the vendor site this pass, so removed.
- API access by tier and 2026 AI product announcements not verified.