Strategy (formerly MicroStrategy)

Enterprise analytics software vendor, Nasdaq-listed (ticker MSTR), best known to the public for its bitcoin treasury.

Facts (SEC filings, fetched 2026-10-08)

• Founding: “Since our founding in 1989” (FY2022 10-K).
• Name: legal name changed from “MicroStrategy Incorporated” to “Strategy Inc” on 2025-08-11 (FY2025 10-K; EDGAR shows the former name until 2025-08-11). Brand use of “Strategy” began earlier in 2025 (Wikipedia, February 2025; not primary-verified).
• Leadership: Phong Le, President and Chief Executive Officer; Michael J. Saylor, Executive Chairman and Chairman of the Board (FY2025 10-K, filed 2026-02-19; Le already President and CEO in the FY2022 10-K).
• Headquarters: 1850 Towers Crescent Plaza, Tysons Corner, Virginia; Delaware incorporation (10-K cover; EDGAR submissions).
• Software: 10-K describes Strategy One (cloud-native analytics platform, “AI-powered business intelligence platform … dashboards, enterprise reports, AI agents, and embedded analytics”) and Strategy Mosaic (“universal data layer”); see Strategy One, Mosaic and Auto.
• Bitcoin: also the largest corporate bitcoin holder per press (Wikipedia, secondary); irrelevant to the software notes.

Sources

• https://www.sec.gov/Archives/edgar/data/1050446/000105044626000020/mstr-20251231.htm (FY2025 10-K, primary)
• https://www.sec.gov/Archives/edgar/data/1050446/000156459023002012/mstr-10k_20221231.htm (FY2022 10-K, primary)
• https://data.sec.gov/submissions/CIK0001050446.json (primary; former names, address)
• https://en.wikipedia.org/wiki/Strategy_Inc (secondary lead only)

Open items

• Founders (Saylor, Bansal, Spahr) and the exact start date of Phong Le as CEO (Wikipedia: 2022-08-08) are Wikipedia only; the strategy.com about/press pages return 403 (robots, sitemap and press paths all tried).
• Date of the February 2025 brand change (distinct from the 2025-08-11 legal name change).