Sisense

Sisense is a business intelligence vendor that focuses on embedded analytics: letting software companies put dashboards, analytics and now AI assistants inside their own products. Product note: Sisense.

Overview

• Founded: 2004 in Tel Aviv by Elad Israeli, Eldad Farkash, Aviad Harell, Guy Boyangu and Adi Azaria (Wikipedia only; unverified). SEC EDGAR lists Sisense Ltd. (CIK 0001781926, Israeli-incorporated, New York address) with a Form D filed 2019-07-12 for a private placement of about USD 103.7M (first sale 2019-06-27).
• Headquarters: New York City (press release datelines and the EDGAR address, 1359 Broadway).
• CEO: Ariel Katz, promoted from Chief Products and Technology Officer (Sisense press release “Sisense announces CEO transition and key promotions”, page read via the Internet Archive copy because sisense.com blocks scripted access; the page carries no date, April 2023 is from Wikipedia). Earlier employment at Microsoft (Power BI, Dynamics 365) is stated in the release. Amir Orad moved from CEO and chairman to Executive Chairman; Kristina Agassi became COO. TechTarget in 2026-01 still names Katz as CEO.
• Ownership: private company. Early investors included Genesis Partners and Opus Capital; later rounds up to a USD 100 million round in January 2020 that gave unicorn status, valuation above USD 1 billion (Wikipedia only; the Form D above shows a 2019 raise but no valuation; the Insight Partners lead and the investor names are not in the re-checked text). No change of control found in the sources checked.
• Scale: over 800 employees per Wikipedia (undated); the CEO-transition press release quotes Katz citing “$150M ARR”, positive EBITDA, and “more than 2,000 global companies” as customers (company claims, undated release).

History

• 2012-2018: per Wikipedia (unverified), early rounds from USD 10 million up to a USD 80 million Series D (2018); total raised USD 174 million across five rounds by 2018.
• 2019-05: acquired Periscope Data (Wikipedia only, unverified).
• 2020-01: USD 100 million round, unicorn valuation (Wikipedia).
• 2022: substantial layoffs (Wikipedia). Earlier figures of half of staff in 2022 and about 13% in January 2024 were not found on re-check and are unverified.
• 2023-04: Katz became CEO (date from Wikipedia; the press release is undated).

Products

Sisense Fusion (analytics platform; feature list as described in the product note, vendor-described); see the product note for editions, deployment and AI features. Related notes: Zoho Analytics (peer BI product).

AI strategy (as of 2026-10-05)

Sisense press release datelined NEW YORK, 2026-01-13 (primary, Internet Archive copy): Sisense Intelligence assistant “now broadly available” for all users; MCP server and bring-your-own-LLM “now available”; Sisense Managed LLM in private preview for select customers, “scheduled to be available to all customers in Spring 2026”. TechTarget covered the same announcement. Roadmap for the first half of 2026 emphasised more agents and assistants. Analysts quoted by TechTarget: Michael Ni (Constellation Research) praised the move beyond embedded chatbots to “intelligence plumbing”; David Menninger (ISG Software Research) said the additions keep Sisense competitive. (An earlier version also attributed a positioning-slipped remark to Menninger; it was not found on re-check and was removed.)

Sources (re-checked 2026-10-07)

• https://en.wikipedia.org/wiki/Sisense (secondary; fetched 2026-10-05)
• https://www.techtarget.com/searchbusinessanalytics/news/366637217/Sisense-targets-embedding-AI-with-latest-new-features (fetched 2026-10-05)
• https://www.sisense.com/press-release/sisense-announces-ceo-transition-key-promotions/ (read 2026-10-08 via http://web.archive.org/web/20260414130711/…; sisense.com returns a Cloudflare block)
• http://web.archive.org/web/20260611035548/https://www.sisense.com/press-release/ai-first-analytics-with-agentic/ (primary, 2026-01-13 release)
• SEC EDGAR Sisense Ltd., CIK 0001781926, Form D 0001781926-19-000001 (primary, 2019-07-12)

Open items

• Unverified after all routes tried (sisense.com Cloudflare-blocked; Wayback copies exist only for a few pages): founders and 2004 date, Periscope Data acquisition (May 2019), January 2020 USD 100M round and unicorn status, Insight Partners, 2022/2024 layoffs, headcount, and the April 2023 CEO date. All are Wikipedia-only.
• The 2023 figures (ARR, customers) are company claims and stale.
• Spring 2026 GA of the Managed LLM not confirmed.